These efforts must also complement traditional marketing, advertising, and public relations plans. Additionally, this person works closely with the Advertising Manager, Public Relations Manager, Director of Marketing, VP of Marketing, and other department heads, directors, and managers on property to develop social and content strategies that make effective use of the Hard Rock's digital presence. This role includes social media strategy, paid media strategy including SEO/SEM, content planning, content curation, engagement strategy, and editorial development.
The incumbent in this position is responsible for developing cross-network strategies for digital efforts at Hard Rock Hotel & Casino Sacramento at Fire Mountain.
